Vinitaly is the International Wine and Spirits exhibition that is held annually in April in Verona from 1967. Vinitaly extends itself for over 95 000 m²s, and it counts more than 4 000 exhibitors for year and it records around 150 000 visitors for edition. The saloon collected winemakers, importing agents, distributors, refreshing, technicians, journalists and opinion leader.

Every year entertains over fifty thematic tastings of Italian and foreigner wines and proposes a program that faces the principal thematic tied up to the supply and offer of the market.

With the purpose to reward and to stimulate efforts by wine companies that invests in the continuous qualitative improvement of its own products, the Prize has become in the time an excellent tool of marketing and promotion of the products toward all the international markets, a guarantee for the international buyers on the quality of the new wines introduced on the market but still not known.